Who We Are
ROIG Communications, LLC (RC) is a full-service, cross-cultural advertising and strategic communications agency. We drive cultural engagement by developing and executing breakthrough advertising and multicultural marketing programs, most specifically for the general and Latino markets in the United States.
Community Outreach is a powerful tool for activation and community engagement as part of RC’s grassroots campaign strategy and value proposition. High engagement is commonly followed by positive behavior and formulation of favorable attitudes toward an issue or a brand and hence, RC leverages the power of the one-on-one connection with the community in its execution. In the advent of the COVID-19 pandemic, RC’s agile and customized approach of grassroots outreach allowed for an effective response, including the adoption of CDC Guidelines to ensure the safety of our teams, while leveraging existing and new capabilities to maintain connectivity and engagement that support grassroots outreach strategy execution to yield the desired outcomes and impact.
Since the “stay at home” orders were put in place, RC has expanded its digital capabilities to develop live and recorded workshops, events, and educational seminars in the form of webinars and virtual meetings. We continue to adapt to the constantly evolving circumstances, while ensuring the safety and well-being of our employees, clients, and the community overall. We have expanded our phone banking teams and operations to continue supporting our outreach and connection with the community, as well as our efforts to grow our community partners network. Public and private partnership with respected community organizations play a critical role in our success, especially now. RC continues to leverage key partnerships to facilitate engagement by strategically targeting organizations and community leaders, business leaders, and other key stakeholders.